Video marketing has long been perceived as a privilege for large companies and major brands. But nowadays things have changed.

With the development of social media, videos have become a strategic media support in 2016. According to a recent Cisco study, mobile video traffic accounted for 55 percent of total mobile data traffic in 2015, a figure that is expected to reach 75% by 2020.

A short video (between 30 seconds and 1 minute) is now the ideal instrument to frame and deliver your message, whether it is internal communication or for reaching out to potential/future clients.

Mobile overtook desktop computers as people’s preferred device to access the internet last year, and that trend is forecast to jump by 28 percent this year. 

It is useless to remind you what a Newsletter is. You probably receive about a dozen every day. The Newsletter is perhaps the online communication that is the most used by companies to share their news. Never the less, it’s very complicated to make them work efficiently.
Many Newsletters are made without thinking about the targeted audience. They should be developed through a strategy, a design in parallel with your communication and a coherent content…The tacit rules when creating a Newsletter are numerous. Many times those elements are found but some other times they are missing due to multiple sendings.