Video marketing has long been perceived as a privilege for large companies and major brands. But nowadays things have changed.

With the development of social media, videos have become a strategic media support in 2016. According to a recent Cisco study, mobile video traffic accounted for 55 percent of total mobile data traffic in 2015, a figure that is expected to reach 75% by 2020.

A short video (between 30 seconds and 1 minute) is now the ideal instrument to frame and deliver your message, whether it is internal communication or for reaching out to potential/future clients.

Mobile overtook desktop computers as people’s preferred device to access the internet last year, and that trend is forecast to jump by 28 percent this year.